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Apple Loses Market Share to Samsung in Western Europe

19 May, 2017 Samsung


The sales of tablets has waned down to such a degree that most manufacturers have actually stopped producing them altogether. Even the likes of Samsung, a company which used to churn out multiple tablets in every price segment just two or three years ago has released only one new tablet recently and that's the Galaxy Tab S3. However, the Apple iPads have almost inherently been more popular than Android tablets and still continue to enjoy similar popularity in most regions. Therefore, you can understand our surprise when IDC presented reports which placed Android tablets (read Samsung tablets) higher than the iPads in Western Europe!


Although the tablet market in general waned down by 1.7% YOY at the end of Q1 2017, Android tablets were in majority in the 7.1 million tablets sold in the region during the period. Samsung secured the first position with 26.5% of the market share in the quarter and a sales number of 1.89 million units. Apple slipped down to the second position with 21.7% market share and a sales number of 1.54 million units. What is even more important is the fact that while Samsung's tablet sales saw a YOY Q1 growth of 17.9%, Apple saw a decline 11.5%, which is quite unexpected and staggering. I guess Samsung is coming back on top everywhere and in every segment!


Via: SamMobile


Saikat Kar (tech-enthusiast)

 


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