Apple's iPad is losing Market Share and Sales are dropping

2 August, 2012 Apple

New iPad


The Apple's New iPad was released early this year, the sales was going up in the first quarter of the year. But this has finally started to change slowly in the second quarter of 2012, according to a new survey by Frank N. Magid Associates, a research-consulting firm from New York the iPad sales is going down and will continue to decrease.


The survey asked 4,734 phone users about whether and what tablet they use. Interestingly, it turned out that 50% of the people with a tablet have the iPad. Not if you compare it with previous estimates showing that figure at the sky-high 72%.

 

New ipad


It seems that the main reason why the landscape in the tablet industry is changing is the new affordable tablet niche. The Amazon Kindle Fire was the one that managed to be most successful on Android, capturing a 22% piece of the pie.

 

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