Google is slowly but surely trying to build up Google Play, a full content ecosystem to compete with the likes of Apple iTunes and Amazon store. The search giant has added books, movies, and music to its content repertoire, and according to a rumor posted on the unofficial Google news site Google Operating System, Google may soon add audiobooks, magazines, and newspapers to the mix. TechCrunch adds that Google might add TV shows to its video service, citing Google recent snatching up of domains related to Google Play, which included GooglePlayTV.com.

These features are already available on both iTunes and Amazon, and adding this content to the Google Play store will help Google better compete in the content world. With approximately 50% of smartphone users owning devices that run Google Android operating system, there is certainly a wealth of potential customers to draw from. Since these individuals are already tied into Google ecosystem, Google has a strong advantage in wooing customers into its service.

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