Is HTC going down?

14 January, 2016 HTC


The last few years have not been kind on HTC and 2015 was no exception either. Even great models like the HTC One M7 and the One M8 were not as successful as they should have been or were expected to be, but the HTC One M9 failed miserably. Often called a "beautiful disappointment," the M9 had many things going for it like an aesthetic design and the latest Snapdragon 810 processor under the hood. However, a buggy user experience, heating issues and poor camera performance went against it. This brought the sales down way below expectations.


From what has been seen in the financial reports for 2015, it looks like HTC's sales went down by a disastrous 57 percent in December 2015, when compared with December 2014. In fact, June 2015 was the worst month for HTC in terms of sales as the difference in sales between June 2014 and June 2015 shows a massive 60 percent decline. After June, September exhibits the second biggest decline in sales for 2015 at 57.5 percent. Now that the calendar year has come to a close, HTC has lost a total of 35.24 percent sales in year-to-year comparison with last year.


The new One A9 managed to improve things a little for the Taiwanese manufacturer, in spite of being criticized for copying the iPhone blatantly. Let's hope that the upcoming HTC One M10 and the HTC Vive boosts up business for the company because HTC really needs it.


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