Microsoft Xbox Video doesn't support Windows Phone 8

If you recently Upgraded from windows Phone 7 to Windows Phone 8 device you probably faced this issue, In windows phone 7 purchased content from Zune Marketplace was synced to your Windows Phone device via USB and you would be done with it. You might thought that the new Windows Phone 8 tool, the Windows Phone App, would facilitate the same functionality for video content that was rented or purchased from Xbox Video, successor to Zune. Unfortunately, it won't work.

The problem is that Xbox video content doesn't support Play back on Windows Phone 8, this has been confirmed by Microsoft support in the FAQ and known issues page.

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