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Monster and Beats split, decide not to renew their contract

14 January, 2012 Technology

Beats Monster

Ever since Monster and Beats Audio decided to collaborate and get into the headphones business back in 2009 the two have met with incredible success. Most of this was due to some fantastic marketing, helped no doubt by big names like Lady Gaga, P.Diddy, Justin Bieber, LeBron James and the co-founder of Beats Audio, Dr. Dre, along with some excellent designs and an audio signature that was tuned to what most people like to hear instead of what they should be hearing.

After the split, Beats will retain the rights to the technology, design and the brand of the current Beats Audio headphones and will probably create their own separate line of products or perhaps partner with another manufacturer. Monster, on the other hand, already has their own separate line of audio equipment so they are likely to expand that.

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