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The invitation-only event will be held two days before the Consumer Electronics Show begins in Las Vegas and just one day before many CES exhibitors have scheduled major press conferences.

It's a move straight out of the Apple playbook. In January, 2007, Apple famously upstaged CES when it unveiled the first iPhone at an event in San Francisco - even as most technology journalists and executives were huddled in Las Vegas for the trade show.

via: wired