RipCode, Inc., the leader in transactional transcoding, announced today its newest product, the TransAct Transcoder V6 can intercept Adobe Flash-based file or live video requests and convert them to a container, video codec, and audio codec accepted by Apple Inc.'s new iPad - all transparently to the end user device and without the need for any pre-transcoding or device-based client.

The iPad is poised to further accelerate and expand the mobile video device market just as the iPhone has over the last several years. However, one of its noted shortcomings has been Apple's lack of support for Flash video playback, given the dominant position of Flash in professionally generated entertainment, sports and news content.

HTML5 has been purported to address this dilemma by introducing Apple device applications that are simply ‘thin clients' communicating back to a web site hosting and subsequently delivering Flash files without a device-based player, but HTML5 is not yet widely adopted. RipCode's Transactional Transcoding platform enables an alternate and immediate solution to this issue, opening up video content to users without requiring the content hoster to move to HTML5 or pre-transcode entire video libraries from Flash to an iPad-accepted container format. By transcoding the content ‘in the cloud', it is essentially analogous to a network-based Flash to MP4 or MPEG-TS video adaption layer.

Complete Story is located at http://www.ripcode.com/news/newsRelease.php?id=42