When Apple announced the name of its tablet computer today - the iPad - my mind immediately went to the feminine hygiene aisle of the drugstore. It turns out I wasn't alone.

The term "iTampon" quickly became a trending topic on Twitter because of Tweets like this one: "Heavy flow? There's an app for that!" A CNBC anchor, Michelle Caruso-Cabrera, said the iPad was a "terrible name" for the tablet. "It reminds me of feminine products," she said.

"Are there any women in Apple marketing?" asked Brooke Hammerling, founder of Brew Media Relations, a technology public relations firm. "The first impression of every single woman I've spoken to is that it's cringe-inducing. It indicates to me that there wasn't a lot of testing or feedback."

It is not just women who were surprised. When Peter Shankman, a public relations and social media expert, saw the name on television, he was taken aback. "I'm waiting for the second version that comes with wings," he said.

Mr. Shankman was surprised that Apple, with its meticulous attention to detail, missed the significance. He cited a piece of company lore - when its naming conventions called for a new computer to be called the Macintosh SEx, Apple went with the name Macintosh SE/30 instead.

By CLAIRE CAIN MILLER at NYTimes.com