We've read the rumors, we've seen the banners, and now it's finally here. Live from the Moscone Center in San Francisco, Tim Cook has just taken the wraps off of the latest upgrade to Apple's mobile operating system (after pumping up the crowd with some shimmering stats for the current OS, naturally), and as expected, the company's maintained its familiar naming scheme, introducing the world to iOS 7. Tim Cook called it the biggest change to the operating system since the introduction of the iPhone, bold words supported by new features and a new design that managed to get a visible gasp from the room full of developers when shown off in a promo video.

The new designs start on the lock screen, featuring a much thinner lettering. The icons have been redesigned and are flatter as expected. The company's also updated the typography and added new animation and transparency for images. The design goes edge to edge on the display, taking more advance of real estate. The Desktop moves as you do, creating "a new experience of depth." The company only focused on design during the intro video, but that was certainly enough to get the crowd excited.

For more see Apple Press Release