There is another Android super-phone due to be launched - according to unconfirmed sources - that will give the iPhone 4 a run for its money. 

The new handset from HTC will be called the Desire HD. A report from Mobile Choice believed that it could make an appearance in the mobile phone market at some point in October of this year. Sources claimed that the new Desire HD will be a 1GHz Snapdragon processor, running on the Android 2.2 operating system. It will proudly boast a large multi-touch 4.3-inch WVGA screen. 

The camera has been significantly improved from the previous model and is rumoured to be 8MP. It will also come with 720-pixel HD video recording and will support Xvid video, as well as SRS surround sound and a high-quality digital file format. 

The camera was reported to have automatic face-tracking software and the phone itself is expected to have 4GB of internal storage. As it will be running on Android 2.2, the phone will also support Flash player. 

As far as the design of the new handset goes, the Desire HD will sport an aluminium unibody. This would certainly be in keeping with the company's popular series of Legend style phones. 

Previously expected to be called the HTC Ace, the new phone has been tagged a "European version (presumably 3G-only) of the HTC EVO 4G". While the HTC camp has not produced an official statement as of yet, they are expected to give details on the phone's projected price and availability in the near future. 

Microsoft's upcoming Windows Phone 7 operating system is set to arrive on the market with a great deal of changes when compared to the current versions, one of which would be the limitation to the number of UI changes handset vendors can apply. This might prove an issue for some mobile phone makers out there, which made a name out of the customer user interfaces they thrown over stock mobile operating systems. 

One of these companies would be HTC, though the company does not seem discouraged by the limitations imposed by Microsoft. The handset vendors custom UI, called HTC Sense, is expected to keep on living, even if Microsoft says that no modifications of the Windows Phone 7 interface are allowed. It seems that some sort of Sense would still be included in the company's future Windows Phone 7 devices, expected to arrive sometime in October.

"Microsoft has taken firmer control of the core experience (in Windows Phone 7), but we can still innovate," Drew Bamford, head of HTC's user experience design team, told Forbes. According to him, the forthcoming version of Sense would be quite different from the solution present on the company's current Windows Phone 6.5-based devices. The existing Sense was designed to integrate with most of the platform's core apps. "We won't be able to replace as much of the core Windows Phone experience, but we will augment it," Bamford says.

Previously, the company said that it would be able to add features into the mix, even if it won't be allowed to modify existing ones. Moreover, it seems that HTC would also plan a similar approach to the solution included in handsets running under the future version of Google's Android OS, supposedly dubbed Android 3.0. According to Bamford, Google too plans changes to the Android UI, but that won't be a problem. 

"Google may focus more on improving the user interface on the stock Android (software) but I don't think they'll preclude manufacturer customization" he reportedly stated. The next flavor of Android should arrive with a larger number of polishes, but it seems that HTC would focus on improving the Sense UI too. All in all, whether it comes to Windows Phone 7 or Android 3.0 based handsets from HTC, users should benefit from an enhanced UI experience, that's for sure.

Concept 'HTC 1' is the phone we wish HTC would make : Designer Andrew Kim has cooked up a concept smartphone for HTC dubbed the "1" that makes the company's current offerings look, well... last generation. The device, built from a brass housing (coated in silver) eschews the phone-maker's recent crop of fairly standard looking mobile devices for something decidedly more sophisticated -- and cans the familiar Sense interface in the process. Not only is the shell of the phone rethought, the new UI (Sense mono) takes a cleaner,

More thoughtful, high-end approach as well, joining Synergy like functions (combined messaging) with a Helvetica heavy interface that looks streamlined and mature. Some notable features of the hardware include stereo speakers (located at the top and bottom of the phone), a kickstand which is actually the bottom portion of the casing, and the lofty concept of a built-in UV light which kills germs on the surface of the phone while you charge up. As far as concepts go, this is one of the finest we've seen, so hit the source link below and take a look at the full spread.

HTC has drawn the model its Sync application that had been placed late last week with support for sideloading of Google android applications on ATT's Aria, apparently simply by miscalculation. Click on "Application Installer" to install latest ROM version. You'll have to login by your HTC Account and register your phone too (by entering the IMEI on the back of the device box).

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