Last year, OnePlus finally got on board with foldables with the launch of the OnePlus Open. But it looks like the company could be exploring other form factors. A post on Weibo by tipster Smart Pikachu claims that OnePlus could be looking to launch a flip foldable phone as well.

 

In a way it's not surprising. Many companies who have foldables usually have two form factors. One would be the phone-tablet hybrid, and the other is a flip model that transforms a smartphone into an even smaller device. Generally speaking, flip phones tend to be more popular as they are more affordable.

 

Plus, not everyone necessarily needs a tablet, so having a smartphone that can be folded down to become even smaller is actually appreciated. That being said, we're not sure if this will be a 100% original design. The OnePlus Open is basically a rebadged version of the Oppo Find N3. Both companies are under the same parent company so it's not surprising they share tech.

 

If OnePlus launches a flip phone, it could be based on an existing model like the Oppo Find N3 Flip. Either way, we'll have to wait and see if these plans ever come to fruition. But what do you think? Is a OnePlus flip phone something you might be interested in?

 

Aside from some teasers and leaks every now and then, we haven't heard a lot about HMD's upcoming smartphones. The company has made it clear that it will be marketing phones under a new brand separate from Nokia, with several different models rumored to be in production. One of those is the rumored HMD "Pulse Pro" model, which has recently been leaked again online.

 

 

As reported by the folks at 91mobiles, the HMD Pulse Pro will come with 6GB of RAM and 128GB of internal storage, with a launch price of around EUR 179. The phone is also expected to come with a 6.56-inch IPS 90Hz display with a 1480×720 pixel resolution, and will run on a Unisoc T606 SoC; the handset is also rumored to come with a 5,000 mAh battery.

 

 

Additionally, several design renders of the upcoming phone were shared via 91mobiles and @OnLeaks, which showcase a look that's not too far off from some of Nokia's current Android offerings. Based on the renders, it looks like HMD is still banking on the budget smartphone approach that it capitalized earlier on with the Nokia brand.

 

Apart from its Galaxy line of smart devices, Samsung also specializes in the design and manufacturing of the tiny bits of hardware that end up inside our smartphones. As such, the South Korean electronics giant recently announced that it's working on an industry-first LPDDR5X DRAM memory, which will support speeds of up to 10.7 gigabits-per-second (Gbps).

 

The LPDDR5X will be built on 12 nanometer class process technology, which according to Samsung is currently the smallest chip size among existing LPDDRs in the market. It adds that this new breakthrough component is designed for leveraging on-device Ai applications and functions.

 

The company states that the LPDDR5X improves performance by more than 25% and capacity by more than 30% versus older generations, and also expands the single package capacity of mobile DRAM up to 32GB, making it ideal for on-device AI that usually requires high-performance, high-capacity and low-power memory.

 

The LPDDR5X also uses specialized power-saving technologies such as optimized power variation that can adjust power according to workload, and expanded low-power mode intervals which extend energy-saving periods. Samsung says that mass production of the 10.7Gbps LPDDR5X is scheduled to begin by the second half of 2024, following verification with mobile application processor and mobile device providers.

 

Personalization is a fundamental pillar of successful marketing. This approach ensures memorable shopping experiences and helps businesses elevate conversions.

 

Thankfully, Magento 2 provides abundant tools for merchants to excel in tailoring their marketing communications. By combining actionable customization strategies with Magento's technical capacity, retailers can attain the most sophisticated levels of personalization.

 

Let's explore the most efficient personalization methods powered by Magento 2.

Magento 2 personalization techniques

The following list contains some of the platform's basic marketing opportunities. Tests and trials will help you identify your perfect mix.

 

Start by segmenting your users

Understanding your user community is essential to effective personalization. Consumer segmentation is easy with Magento 2, as it provides comprehensive tools to group your clients according to various criteria. You can segment your consumers according to your marketing purposes by demographic, geographic, cultural, behavioral, or psychographic factors. Based on that segmentation, you can implement targeted marketing campaigns, offers, and loyalty programs that resonate with consumers and reinforce bonds with your brand.

 

Introduce tailored dynamic content

Unified content would hardly set you apart from the competition. Employ Magento 2 dynamic content capabilities together with consumer segmentation to provide personalized information. Make relevant promotional content based on user preferences, behavior, and demographic factors. Match offers to consumer needs, and you'll increase the likelihood of conversions.

 

Provide personalized recommendations

Focused recommendations that guide users to what they need have a crucial impact on purchase decisions. Furthermore, they enhance cross-selling and upselling opportunities. Magento 2 also gives a hand here by delivering recommendation engine features. This functionality examines user data and behavior to craft unique offers in real-time. Guide your visitors to what they may need by placing recommended product blocks on various pages of your store, such as the product catalog, shopping cart, and checkout.

 

Employ bespoke email marketing

Email marketing is an efficient communication channel that helps maintain a connection with consumers. Magento 2 has inherent tools to conduct targeted email campaigns. At this point, you'll again benefit from effective segmentation since personalized email marketing requires messages unique to each particular group. Thus, you would differentiate your audience according to their interests and purchase history, delivering the most relevant email content to each group. Personalized emails engage consumers and elevate click-through rates.

 

Utilize Magento's predictive analytics

Knowing your audience's demands is only part of the way. Anticipating their needs and preferences is a cornerstone of long-term success. Magento 2 handles this task with its predictive analytics capabilities. Employing machine learning algorithms, Magento tools can analyze historical data and forecast user behavior and trends. Predictive analytics will help you to reveal insights that would guide you to discovering further customer needs. When optimizing your product offers and marketing campaigns, this information is hard to overestimate.

Wrapping up

Personalization is a potent strategy for building a connection with your audience, reinforcing loyalty, and driving revenue. Magento 2 carries advanced functionality to implement tailored experiences to the extent you desire. Mastering all Magento 2 personalization techniques may be challenging, so professional help would come on hand.

 

WebMeridian focuses on Magento integration for businesses of all sizes. Our team of certified Magento developers can set up your store's functionality for maximum personalization and marketing efficiency.

 

As noted by Webster Webmeridian, an ecommerce expert and BDM, "Personalization transforms marketing from generic to impactful, enabling brands to deliver the right message to the right person at the right time." WebMeridian can harness the technology to help you attain this goal.

 

Sony is no stranger to launching its mainline consoles in different special editions and revisions, and it looks like the company is at it again - new reports confirm that the Japanese tech giant is working on a more powerful version of the PlayStation 5, currently known as the PS5 "Pro."

 

According to a report from the folks over at The Verge, Sony has been in talks with various developers to prepare games ready over the summer - it's also said that the company will make ray-tracing support a top priority with the Pro model. The report also states that sources have confirmed a number of hardware specifications for the upcoming console.

 

The PS5 Pro is codenamed "Trinity," and packs a more powerful GPU (45% faster than the standard model) and slightly faster CPU mode. Supposedly, the PS5 Pro will be capable of rendering games with ray tracing enabled, as well as higher resolutions and frame rates in certain titles. Select titles will also be able to use a "Trinity Enhanced" (PS5 Pro Enhanced) if they come with "significant enhancements."

 

 

Additionally, a document from Sony to developers says that while the Pro model comes with the same CPU on the standard PS5, a new mode will be included for faster clock speeds, with up to as much as 10% faster speeds.

 

PS5 Pro dev kits will supposedly have changes to system memory, running to as high as 576GB/s on the PS5 Pro. Futhermore, games can use an additional 1.2GB of system memory on the PS5 Pro - 13.7GB overall compared to the 12.5GB allocated to games on the regular PS5 model. At this point, no solid launch date has been set, although it's strongly believed that Sony might get the PS5 Pro launch in time for the holidays.