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Smartphone technology has single-handedly transformed a range of industries and the way we do things in a lot of areas within such a short space of time.
In this aspect, the mobile and gambling industry is no different, with mobile phones actually helping to save the sector as well as being a big part of its future and prosperity. There are a number of ways that smartphones have brought about changes to online gaming as the industry has willingly embraced the innovative platforms, helping to increase the amount of players and operators' revenue.


With that in mind, in this post we shall take a closer look at 3 ways smartphones have changed the gambling industry.



Easier Access and Greater Convenience


The Internet opened new avenues for gambling providers to reach their existing customers as well as millions of potential new ones. The advent of smartphones meant that each mobile user was now a potential customer, even if it were only for free to play games.
Nowadays, online games such as bingo and other casino and gambling games are amongst the most popular and with new players coming on board all the time. In this case resources such as bingosites.uk guides to playing bingo help new players to acclimatise and find the games they prefer and are good at. The easier access and convenience provided by smartphones also means that all the information players need is always only a tap away.


Internet connected mobile phones therefore helped to bring easier access and greater convenience to anyone interested in playing casino games or online gambling. This is one of the biggest reasons behind the growth and popularity of mobile games and gambling.


A Wider Variety of Games


Another benefit that smartphones have brought to the gambling industry is the ability to offer a wider variety of games for players to choose from. From digital versions of traditional games such as blackjack, roulette, or bingo, titles with different themes and game play are also now available. Gambling operators can now offer a wider range of games than they could ever do at any one time in physical locations. This is another reason behind the growth in the numbers of people who take part in mobile gambling, as there are games to suit all tastes and abilities.


A More Social Experience


As contradictory as it may sound, smartphones have actually helped to make gambling a more social experience for players. Even though footfall may have fallen in general at physical casinos, mobile phones are able to bring like-minded people together faster, and easier. With both social media sites and gambling games based on the same platforms, it easier to share your interests and favourite games with your friends or even the rest of the world if you wish.
This social involvement and the points mentioned above have fuelled a growth in gambling tourism, resulting in an increase in players visiting real world casino again.


Conclusion


In conclusion, the three points above show how much of an impact smartphones have had on the gambling industry to become one of its biggest drivers of growth in user numbers and revenue. With innovations coming fast and the sector always keen to embrace new technologies, the future of the two seem intertwined for now.



It seems like every year we hear that mobile gaming will take over all forms of games and will reign supreme. While this isn't likely to happen, one thing we do know though is that it fuels a lot of people's entertainment, makes huge levels of cash for the industry, and provides innovation that pushes games to new levels.


The rise of mobile gaming has been impressive to say the least. Ever since people played Snake on their old Nokia phones, the potential has been there for the handheld device to offer more to gamers. With the improvements of technology and the rise of both iOS and Android, the rise of the app and most importantly gaming apps have taken hold and we are in the age of mobile gaming.


Mobile gaming is now a billion-dollar industry, and has shaped a new model of the way people pay for games. There are a lot of games now that are "Freemium" games, allowing the player to download and play for free, before adding money into the game when they needed it. The key of course is that it is purely the gamers choice whether to add more money into the game with in-game transactions. The thing is though, this idea works.


If the game is good enough to hook the players, it seems that they are more than willing to make in-game purchases to add to the fun they are experiencing. Many in the industry are noticing the potential for profit here, and that in turn fuels the creation of better and more entertaining games that will in turn make more money that can then be put into the production and evolution of games.


This is what fuels gaming today, and the fact that mobile devices can also be used for both virtual and augmented reality show that these devices are still at the forefront of gaming innovation. Just looking at Pokémon Go as an example, you can see just where the technology in the phone is now taking the player, and that is into an even more mobile world.


Mobile gaming on devices has given the players unrestricted access to games while on the movie. Whether it is playing a game like Candy Crush Saga or one of its clones, or even playing roulette on a UK mobile casino while on their dinner breaks, the players are doing so on the movie. It is this flexibility in mobile gaming that is fueling the success of it, and changing the way we game.


While mobile gaming may not take over the world of gaming as we know it, it now has its fair share of the market, and is here to stay. Gaming is hugely popular now in all forms, that includes mobile gaming, and there is one thing for sure, this is a very good time to be a gamer, never have we had such a choice of ways to game as we do now.



The revenue stats make it clear, mobile gaming is immensely popular. It is estimated that in 2018, revenues of mobile games will hit $70.3 billion, which is more than 50% than the overall gaming revenue of $137.9 billion. Mobile gaming has grabbed hold of the market because it's affordable (many mobile games are free to play) and they're accessible (players can access high-quality games on the go).


But the influence of mobile devices on gaming goes far beyond the financials. They have also had an impact on the wider games industry, changing how developers both on and off mobile devices create and market their titles.


Real-World Exploration



In July 2016, Niantic released a little game called Pokemon GO. The game allowed players to explore the real-world, catching Pokemon, battling for territory, and more. It also features a "buddy" system that allows Pokemon to accompany players as they explore for greater rewards.


Pokemon GO's success has impacted Let's Go Pokemon, the upcoming main Pokemon games for Nintendo Switch. The Poke Ball Plus device allows players to select a Pokemon and take them for a stroll by carrying them "within" the device, earning rewards when they return. The mechanic is directly borrowed from Pokemon GO and shows the impact of that game's success.


SMS Integration


You may well be familiar with the concept of SMS/text games e.g Never Have I Ever and 20 Questions, smartphones have allowed SMS integration to be kicked up a notch. These days, there is even greater integration and it's quite common for game developers to text you about updates to their mobile games or even to send you links to install their apps.


The use of SMS even allows gamers - on mobile or on other platforms - to get bonuses for other games. In some cases, this involves rewards when you've referred a new player via text or, like some no deposit bonus casino offers, players are able to activate their bonuses via text. In some casino promotions, free spins are delivered via text, with players able to verify and accept their free spins before jumping into the games they want to play. 


Cross-Platform Play



Gaming that allows players on PC and console has been a concept for a while, but with the rise of mobile gaming, that has been kicked up a notch. Mobile gaming allows players to play games on the go, but people still want to play with their friends and squad members, making cross-play a winning feature.


The mobile version of Fortnite is just the latest example of this, as its cross-platform play lets players on PC, PS4, Xbox One, iOS and Android devices to play alongside one another. While there are some technical hurdles, such as limits on using keyboard and mouse support to get ahead, it has shown other game developers why they need the feature.


The revenue shows that mobile gaming is only growing in popularity. This means that its influence on the wider industry is only set to grow, not fade. What are the next impacts we could see? Portable console screens? More free to play, casual titles. It will be exciting to find out.


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