7 tips for great video editing

Do you need to train your critical and technical eye more when it comes to audiovisual? Knowing how to edit videos requires a deep understanding of how people think, plan and record information. And don't forget understanding of special tools like audio converter, video editor, video converter and so on.

This knowledge enables you to build stories that inspire and communicate content in a powerful way. Nevertheless, the ideal is that editing is never the focus of content, meaning it should be so effective and so natural that people will not be distracted by its transitions and cuts.

Of course, you should always have the skills of a professional to do a good job, especially if the video is for corporate purposes, for example. Still, it is important to understand the basics to assess whether the selected professional is meeting your company's expectations. Again, you need special software like Wondershare, Adobe Premiere Pro, Corel, etc.

After reading this post you will be able to identify the aspects that make up a well structured and quality video. It's time for you to learn best practices that make all the difference to making a video truly engaging. Come on!

1. Track video focus

The purpose of video editing is to balance the message with the expectations of your audience. Always choose angles that help express content as a story, in a clear way. At the same time, try to imagine which specific points the audience would like to observe in a given scene. One way to do this is to focus and follow the protagonist element of the video as it moves through space. As the speaker moves in a particular direction, the camera corresponding to that angle is the one chosen for editing.

2. Give preference to close-ups

It is preferable that your video is cut between different camera angles so that the audience understands the space where the story is taking place. Once the scene is already contextualized and the audience is already in the scene, use more close-ups and medium shots. These placements bring more meaning to the public. Body language and the details of facial expressions are attractive and help capture the attention of your audience.

3. Cut into action moments

One way to make the transition more pleasing to the viewer's eyes between two different angles is by cutting off during a gesture. The viewer watches the movement begin at an angle and follows it as it ends in the next scene. This creates a sense of continuity that keeps the audience's attention on the content.

4. Make cuts to emphasize words

The sound of a word can make editing less obvious, especially when clipping occurs in keywords of video content. Editing works as another way to help highlight the word and make it easier for your audience to remember.

5. Focus on right speech

In videos that feature more than one person speaking, such as interviews, for example, it is important to pay attention to who is speaking and what they are listening to. A good game of cuts and transitions can make good use of the interviewer's question time and the interviewee's response time.

6. Eliminate mistakes

At the moment of speech, it is normal for people to add expressions such as "huh...", "yeah...", "like..." naturally and involuntarily. It's important to "clean up" these lines to bring more objectivity and dynamism to the video and not tire your audience. Also, of course, also eliminate technical errors or errors from the actor, presenter or speaker.

7. Merge reality and animation

A speaker often takes a slideshow to assist, exemplify, and make visual some of his ideas throughout his speech. In the same way that it is programmed so that throughout the presentation, the elements appear dynamically according to what is being spoken, a video can - and should - use similar devices. It is important to develop and apply animations and auxiliary quality vectors in video editing to make it as dynamic as a live presentation.