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American Airlines picks Samsung over Apple for tablets

11 March, 2013 Samsung



According the BusinessInsider, American Airlines bought 17,000 samsung Galaxy Notes last fall also called a "phablet" because it's part smartphone and part tablet. The idea is to equip each flight attendant with a device that gives them ready access to the latest flight information and other customer service information.


In an interview with the Business Insider, Lisa Canada, American Airlines Managing Director of Operations Technology explained why:


  • BI: Why did you buy so many tablets and what are you doing with them?

  • Lisa Canada: We've started rolling out the Samsung Galaxy Note tablets this year to our flight attendants, who use the device to access customer information like preferences and gate connections to better serve travelers.

  • Our aircraft maintenance technicians also use a Samsung device - the Galaxy Tab, giving them a modern tool to better troubleshoot and address any aircraft issues. We also offer Samsung Galaxy Tabs to our Business Class customers on certain routes for a premium inflight entertainment experience.

  • BI: Why Samsung?

  • Lisa Canada: We chose Samsung devices for select workgroups after months of testing different devices and gathering employee feedback. We felt that Samsung's tablets were best suited to our enterprise environment, plus we were able to make customizations to fit our needs.

  • BI: How important was SAFE to you?

  • Lisa Canada: SAFE provides additional administrative features which facilitates our development and device management.

  • BI: Why is this initiative important to AA?

  • Lisa Canada: Our priority is to make serving our customers easy and as intuitive as possible. This includes efforts such as rolling out tablets that simplify and modernize the American experience.

  • For instance, because of the applications we were using, we have also provided pilots with Apple iPads containing information and navigational charts. The iPads replaced the paper-based documents they used to carry around in cumbersome 35-pound pilot kitbags. Regardless of mobile platform, we are committed to providing employees with the best technology tools for their specific roles and responsibilities.



Looks like Samsung continues to win over Apple on many fronts.


 

 


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