Apple spent $1.75 Million to go after Samsung

14 August, 2012 Samsung

Apple - Samsung

 

Apple continue to go after Samsung in courts on many countries (U.S., UK, Australia, Germany, Korea... etc), Samsung lawyers argued that even if its gadgets are found to be infringing on Apple patents in the end, not all of them would have broke alll of the submitted patents at once during their sales cycle, so the damages are likely to be substantially less, but the interesting take from the story is the 35.5% gross profit margin that Samsung allegedly commands on its mobile devices.

 

Given that Apple's gross on the iPhone can hit up to 60%, and that Samsung doesn't sell much tablets compared to its smartphone sales to bring down the margin, this means that overall Samsung has been more conservative with its profit charges than Cupertino in that period.


Apple's witness Terry Musika said that these calculation are not "just me sitting on a desk with a calculator", but they are derived from "literally hundreds of millions of calculations" by a team of 20 analysts, programmers, statisticians and economists that arrived at the $2.5-$2.75 ballpark estimate of infringement due by Samsung. Apple has paid $1.75 million to the team for this number-crunching, added Mr Musika.

 

Source (Reuters)

 

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