Google Play Now Supports Free App trials for in-app subscriptions

10 October, 2012 Google

Google Play


The Google Play Store has had in-app subscriptions available since May, and the feature really came into fruition in June when the Nexus 7 was released and magazines were added to the store. Now, in-app subscriptions are getting even better with the option to offer free trials.


As of today, developers can now add in the option to offer free trials for its in-app subscriptions. The free trial must be at least 7 days, but over that, it can be as long as the developer wants. The purchase will go through as a transaction for $0.00, and users will get an e-mail detailing the deal. When the trial ends, the full amount of the subscription will automatically be charged, unless the user cancels.

 

Google play

 


Free Trial Period

For any subscription, you can set up a free trial period that lets users try your subscription content before buying it. The trial period runs for the period of time that you set and then automatically converts to a full subscription managed according to the subscription's billing interval and price.

To take advantage of a free trial, a user must "purchase" the full subscription through the standard In-app Billing flow, providing a valid form of payment to use for billing and completing the normal purchase transaction. However, the user is not charged any money, since the initial period corresponds to the free trial. Instead, Google Play records a transaction of $0.00 and the subscription is marked as purchased for the duration of the trial period or until cancellation. When the transaction is complete, Google Play notifies users by email that they have purchased a subscription that includes a free trial period and that the initial charge was $0.00.

 

 

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