Google is Now the Most Valuable Brand in the World, Takes Apple's place

Google is Now No.1 the most variable Brand in the world, taking Apple's place. Apple brand value decreased to become in the 2nd place (was no.1 last year). According to global market research agency Millward Brown, Google's brand value increased by 40% in a single year to $158.84 billion, overtaking Apple's $148 billion, which saw a decline of 20 percent. Google has been making its way up the list steadily in the past year.

Benoit Tranzer, head of Millward Brown France, indicated that Google's foray into wearable devices with the Google Glass and continued investments in the field of artificial intelligence have been pivotal in the growth of its brand value, and that such activities send a very strong signal to consumers about the essence of Google.

Apple may not be the most valuable brand anymore, but its place much better than Samsung, which is positioned 29th on Millward Brown's list with a brand value of $25 billion.

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