HTC aim to regain 8-10 Percent of the Market Share from Samsung

28 March, 2014 HTC

HTC

 

HTC has big plans, and most of them are probably riding on the success of the new HTC One M8. Reception to the new device has been good, so HTC's projections may very well come to fruition. Peter Chou, CEO and co-founder of HTC believes that the company will be able to grab 8 - 10% of the total smartphone market in the long run.

 

This should come from a combination of both the sale of their high-end smartphones, and some of their lower end offerings, like their Desire line of phones, which are competitively priced.


Chou may be positive about the company's future, but analysts sure aren't. C.K. Cheng, anaylst for the brokerage firm CLSA ltd. Believes that HTC doesn't have what it takes to stand up to the juggernaut that is Samsung.

 


"Despite the better availability, the M8's launch schedule is very similar to the Samsung Galaxy S5, and HTC will struggle to fight Samsung's massive marketing budget." - C.K. Cheng, Anaylst CLSA ltd

 

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