HTC opens its first retail store to improve its sales [Photos]

Still trying to find a way out of the grievous situation HTC has found itself in, the smartphone manufacturer has now decided to try to build some much-needed brand recognition by opening its own retail stores, in similar fashion to what Apple and Microsoft are doing these days.

HTC, the Taiwanese smartphones manufacturer, still struggling with their low profits this quarter. HTC decided to build some much-needed brand recognition by opening its own retail stores, in similar fashion to what Apple and Microsoft are doing these days.

To cut the expanses a little, HTC will be going with the store-in-store model (See photos above). The company has already set up the first neat HTC area inside a Saturn store in Hamburg, Germany, and plans to continue opening such "sub-stores" around the world. The staff that's going to handle all the clients there will be trained by HTC itself.

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