How Mobile Technology Can Help Raise Awareness of Your Non-Profit Fundraising Event

Many non-profits opt for very traditional methods to get their own message across, whether that is to gain more members, increase awareness, or obtain sponsorship. These traditional methods work, as they are still used today. However, by moving more into more modern methods that fit in with how a vast majority of the world's population lives, you will discover other tactics that should not be overlooked.

#1 Connect with Social Media Audiences

Social media platforms have such a large and varied audience with many people accessing their preferred platforms primarily on their phones. This means that they can check in wherever they are, and at any time of day they happen to have a spare couple of minutes. It is not just about surfing and seeing either, any interested party can share your post so that their friends and family will be able to see it too.

For this reason, posts about your fundraising event are more likely to be shared if they are interesting without being too long-winded. Always lead potential donors back to your non-profit's website to find out how they can get involved or to learn more about the topic that you support.

#2 Direct Contact with Interested Parties

Although social media plays a big part in many people's lives, for social reasons as well as those of business and pleasure there are other ways in which you can contact interested parties which involve mobile technology.

In the past, chances are that you were limited to increasing the awareness of your good cause by using print media, taking the shape of:

• Flyers
• Posters
• Direct mail

These tactics could very well work well however they are expensive, time-consuming, and far from environmentally friendly.

Of course, one of the easiest ways to contact interested people is by using a device that rarely leaves their person. For instance, using a mass texting service for nonprofits would not only save valuable time but could keep your overheads down compared to the paper version, and it is much more likely that a text will be read over that of an email, flyer, or any sort of physical correspondence. This could, in turn, potentially increase public awareness and involvement in your cause.

#3 Improve Online Visibility

Regardless of how you get them there, potential donors will end up on your website so that they can read more about your non-profit fundraising event and the story behind it. However, this can be frustrating for your visitor if your website is not equipped to be mobile-friendly.

A mobile-friendly website will sit perfectly in the space provided by the screen of a cell phone and will lead readers or visitors down the page. A website that is not set up correctly is likely to have half the text off the edge of the screen and almost guaranteed to have your potential donor clicking away out of frustration.

In short, you want your visitors to get the information that they require to either get involved, pass your message on to others, or make donations themselves.