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How Technology Has Helped Provide Virtual Communication & Entertainment To Consumers

16 March, 2021 Technology

How Technology Has Helped Provide Virtual Communication & Entertainment To Consumers


The internet has transformed the world in so many ways and it has fast changed people's approach to many different aspects of life, including entertainment and communication. While many people have been working at home more over the past year, people have relied on technology more for work and for keeping in contact with friends and family. People have also been utilising online services, such as Netflix and Disney+, much more at home to watch new content.


Online tools & applications: For both business & leisure

Over the years there have been many popular online tools and mobile applications that have been used by consumers all around the world. Both businesses and individuals have used tools like social media platforms and video conferencing tools for a variety of tasks. While individuals might use them for contacting friends and family, businesses have used them to reach their target audience and communicate with colleagues.

  • Keeping people connected with social media


Some of the most popular features to use on Instagram have been Stories, IGTV and Reels that can help people post out different forms of content than just main image posts. These have been utilised a lot by brands to effectively engage and communicate with their audience and share useful news and product updates.



While many people cannot meet in person right now, LinkedIn has been one platform that has helped people build their online network. Many business leaders, professionals, and entrepreneurs, use the platform to share inspiration and details of their business, their new ideas, and future goals.

  • Facilitating more instant communication

Slack & Facebook Messenger

As everyone has been online a lot more recently with working from home and staying indoors more, many more consumers are valuing instant forms of communication. Effective and fast communication can be delivered from colleague to colleague through Slack and customer service can be delivered through Facebook Messenger.


Zoom & Microsoft Teams

Last year, video conferencing tools experienced a huge increase in users while people have been in lockdown or working from home. Tools like Zoom and Microsoft Teams have been used by businesses to hold virtual conferences and meetings that would have otherwise been in person. This technology has also helped individuals outside of work enjoy a night in with a virtual quiz or video call catch up with their friends.


Delivering gaming & sports entertainment at home

When people cannot get to physical sports events, the online space provides a place where they can watch live sports, watch on catch-up, or read the latest scores. The internet has also helped video gamers to play together online and also allowed adults ways to gamble on online slot games too. It's important for adults to gamble responsibly online and also play at regulated and licenced casinos. New Free Spins No Deposit highlights some useful tips to help adults choose the right online casino to play at. Their article illustrates how players should do plenty of research, read terms and conditions, and browse game catalogues before choosing to play.

  • The growing popularity of online gaming

Online Multiplayer

Now that many devices and consoles have a fast internet connection, more gamers can play with their friends and other people online. Games like Dead By Daylight, Red Dead Online, and PUBG, are just some popular multiplayer games that people play online.


Online Casinos

With the growth of fast internet connections also came the growing popularity of online casino operators. Using devices like mobiles and laptops, adults are now able to participate in online sports betting, play online slot games, and also explore online table games too.

  • Helping stream sports events around the world


Consumers have also been able to keep up to date with latest sports games and tournaments through mobile apps. Some of the most popular sports apps to download for iOS and Android in 2021 are BBC Sport, CBS Sports, Yahoo Sports, and Bleacher Report. Sports fans from around the world can keep up to date with the latest sports news, scores, and team updates.



Over the years esports has also become a popular sporting event that is streamed for fans. While events often hold thousands of attendees in person, popular competitive esports tournaments are also often streamed online too. Recently, the IEM Katowice 2021 tournament was streamed in 25 different languages over platforms such as Twitch and YouTube so audiences all over the world could watch.


Streaming services: Television, films, and video games

With a strong internet connection, and potentially a subscription plan too, there is a lot of content that consumers can now stream online. Popular television series are being released every month on streaming platforms such as Netflix. With the launch of HBO Max in 2020, even new film releases are being streamed at home as well as theatres. New films such as The Suicide Squad, Dune, and Matrix 4 will be available on HBO Max later this year.

  • Live stream video gaming


Launched in 2011, Twitch is another streaming platform that consumers can access video entertainment from. The site primarily focuses on the live stream of video gaming and millions of people tune in to watch gamers play some of the top games such as Counter-Strike: Global Offensive, Fornite, Minecraft, and League Of Legends. As of the beginning of 2020, Twitch had around 3m broadcasters per month and about 15m daily users.



Whether people are interested in gaming, lifestyle, or sports, there are a wide range of video topics that they can watch on YouTube. While a lot of subscribers watch pre-recorded videos on their favourite channels, some creators also do live streams with fans too. No matter what the video is about, whether it's a live stream gameplay or a sit down chat video, fans can engage and communicate with their favourite creators through live comments.

  • Access to new films & television shows


Over the past few years Netflix, a popular streaming-on-demand service, has been dominating the home entertainment industry. Since 2013, the service has also created many pieces of original content themselves known as ‘Netflix Originals'. Some of the most popular originals that they have created are Stranger Things, The Crown, The Haunting Of Bly Manor, and The Queen's Gambit. Bridgerton aired in December 2020 and quickly became the most watched series on Netflix, with a viewership or around 82m households.



Launched in 2019, Disney+ is another streaming service that is taking the world by storm. Consumers are able to access the service at home on televisions and online and stream a variety of programs. With dedicated content hubs for Marvel, Pixar, National Graphic, Star Wars, and more, there is a wide range of programmes for everyone to watch. The platform has fast become a popular entertainment channel for consumers as, as of early March 2021, Disney+ has around 100m subscribers.


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