How To Optimize Your eCommerce Website For Mobile

10 September, 2022 How To

 How To Optimize Your eCommerce Website For Mobile

 

Mobile devices have had a huge impact on everything, from the way that people consume information to how we communicate. Mobile devices are now the primary means by which people access the internet. This means that mobile users are a vast potential marketplace that all eCommerce businesses, no matter the industry that they are operating in, should be paying close attention to. Learning how to can optimize your eCommerce site for mobile devices will help you to attract more customers and boost your search engine ranking and your sales.

 

Assess How Mobile Friendly You Are

When you are looking to optimize your website for mobile, it is important to spend some time assessing where you currently stand. Learning how mobile-friendly your website currently is will help you to better understand where you currently stand and which areas of your website need the most work.

 

There are many factors that go into making a site mobile friendly. These include:

  • Image loading speed
  • Video loading speed
  • Text Visibility
  • Website responsiveness
  • User experience
  • Clickability
  • Use of pop-up advertisements
  • Page loading speeds

There is some website that you can use to gain a better understanding of how your site compares to others in terms of mobile-friendliness. You should also spend some time on your site yourself to better understand the pros and cons of your website.

 

Optimize Your Content For Mobile

Content is a vital resource when it comes to providing a high-quality experience for your customer and improving your search engine ranking. However, when it comes to SEO for BigCommerce it is important to ensure your content is optimized for mobile. You should make sure that your content is easily viewable on mobile devices to ensure that it is not limiting your potential marketing success.

 

Eliminate Advertisements

Having advertisements on your website can limit the overall look and credibility of your site. While advertisements will have an impact on a user's experience when they are using a computer or laptop, their impact can be even more devastating to mobile device users. Getting rid of all advertisements on your site is critical for ensuring your area is able to make the right impression and provide the highest quality experience for mobile users.

 

Improve Loading Speeds

Studies have found that loading speeds can be detrimental when it comes to metrics like time on site, which in turn can have a huge impact on your search engine optimization potential. Ideally, your website should take under three seconds to load, and in an ideal world, it should take less than two seconds. Improving your website loading speeds by optimizing images and videos, reducing the amount of content on your site, and implanting AMP protocols can be hugely important.

 

Improve the Checkout Process

Creating an intuitive checkout process can be vital for ensuring you are able to convert all visitors to your website. You can optimize your checkout process for mobile by keeping written content concise and making the navigation clear and the information sections easy to fill out. Not only will improving your checkout process improve the experience for mobile users, but it will also help you to make the most of all the traffic to your site.

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