How To Run Your Small Business From Your Phone

Thanks to near-continuous tech updates and an increased reliance upon our mobile phones, it has never been easier to use your mobile to further your small business. It does not matter if you are a company selling handmade products, or offering services such as copywriting online - your phone can be your most useful tool in increasing your profits and steering you towards success.

With that in mind, here are some ways you can use your phone to keep on track of your business!

1) Make the most of social media.

Your social media presence is essential in building a reputation for your brand and can be used to introduce your company to new customers. Using social media is a great way to gain positive exposure, increasing any sales, and earning you a loyal fanbase. However, for this to work in your favour, you have to invest a certain amount of time into your social media accounts - be that Instagram, Facebook, or Twitter - to ensure that your content is high quality. When you produce high-quality content, you are more likely to receive quality likes and followers in return. Here are some things to remember:

• Post consistently, but no more than once a day.
• Build an aesthetic, ensuring your graphics match your business.
• Interact with followers, respond to comments.
• Post Instagram stories.

2) Make use of all available technology

You can also use your mobile phone to keep track of your sales, ensuring that you are always aware of when you are earning money. Doing so will allow you to put more effective strategies in place, ensuring that you maximize your earning potential. Software provided by companies such as whatagraph, allows you to see your sales metric at one place with their easy-to-use sales report template. These reports will provide you with consistent, up to date business metrics that take away the guesswork that is often associated with finances - even better, you can access them easily through your phone, tablet, or PC!

3) Communicate in various ways

Another reason as to why you can effectively use a mobile phone to run a small business is due to the fact that it opens up numerous points of communication/ways for the customer to contact you directly. As you often work with your phone in hand, it also means that they could receive a faster response from you. Here are just some of the ways you can use your phone to communicate with customers/clients:

• Text messaging
• Over Whatsapp or similar platforms.
• Over the phone (video or voice call)
• Through email (you can sync your company email to ensure that emails come directly to your phone)
• Company website
• Over social media (Direct messaging/comments).

By opening up various methods of communication, you are showing your customers that you are dedicated to meeting their needs, presenting yourself as both approachable and professional - meaning they will be more likely to make a purchase. However, it is also important that you respect your own time and wellbeing, and set limits to the times as to when people can contact you. For example, you don't want to receive enquires at 3 am, so set up an automated out of hours response for those who try to contact you during unsociable hours.