RIM Changes Name to BlackBerry

30 January, 2013 BlackBerry

Can't say I blame them, but I am a little surprised it took this long. At today's BlackBerry 10 event, CEO Thorsten Heins came out and told the crowd that instead of watching the press conference at Research In Motion's BlackBerry 10 event, they were now at BlackBerry's BlackBerry 10 BlackBerry event, which confused many of the already listless guests in attendance. Along with the name change, the stock symbol will be listed as BBRY on the NASDAQ from now on, although who would buy shares after a move this desperate is a mystery to me.

This comes on the heels of a reveal of the BlackBerry Z10, a device which has consumers excited and investment bankers weary, but should give the company the boost it's needed for some time now.



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