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Samsung Galaxy S III sales have not been hurt since loss to Apple in patent trial

3 October, 2012 Samsung

 

 

Yesterday Samsung added the iPhone 5 to the patent lawsuit against Apple as well as other manufacturers. This comes Apple was awarded $1 billion for Samsung's infringements. But sales of Samsung's flagship Samsung galaxy s III haven't been hurt and appearance to have been helped by the news. The powerhouse Android device saw average growth of 9% in new devices every week since August 1st, with huge spikes in Galaxy S III adoption occurring following your Apple lawsuit verdict and after the iPhone 5 announcement.

 

The first spike in weekly growth coincides with the exact same week that a jury awarded Apple $1 billion for Samsung infringing on Apple's patents. The deluge of post-litigation press coverage both drove general focus on Samsung and suggested that Samsung devices were similar enough to iPhones to be an option for many consumers.

 

The 2nd spike started the week of September 12, when Apple announced the brand new iPhone 5. Apple's announcement was quickly accompanied by hundreds of stories comparing the 2 phones, most of which again suggested these folks were similarly capable. That with the slowdown in new Galaxy S3 growth seen leading up to Apple's announcement (week-over-week new devices were the same as the previous week, leading to 0% growth) suggest that many consumers were waiting to listen to about the new iPhone prior to making a decision.

 

Note that the typical week-over-week growth of 9% means that weekly 9% more Galaxy S3 handsets were added compared to week before. This means that the growth effects are cumulative, so as the Samsung device's weekly new device growth slowed some weeks, it is still adding handsets at a remarkable rate.

 

 

 

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