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Samsung Spent $21 Billion on Marketing and Research in 2012

7 March, 2013 Samsung


Samsung is undoubtedly the leader in smartphone manufacturing and has dominated the mobile industry with its record marketing and research and development budget. In 2012 alone, the company shelled out a total of $21.6B on these departments, enough to make it to the top of the industry.


Whatever Samsung is doing seems to be working really well. Also, note that the company sells other big and small home appliances and are also venturing in providing equipment in the medical industry. Samsung also gets revenues from sale of these products.


The company owes its great success to marketing and more than this, the introduction of pioneering parts and products such as octo-core smartphones like the Galaxy S IV and the use of flexipanels on many of their products.


However, let us wait to see if time will come when Samsung no longer needs to spend that much for everyone to know that the brand and its products are excellent.


Link: koreatimes

 


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