Samsung and Apple Dominate Smartphone Sales
Samsung and Apple Dominate Smartphone Sales
Company |
2012 Units |
2012 Market Share (%) |
2011 Units |
2011 Market Share (%) |
Samsung |
384,631.2 |
22.0 |
315,052.2 |
17.7 |
Nokia |
333,938.0 |
19.1 |
422,478.3 |
23.8 |
Apple |
130,133.2 |
7.5 |
89,263.2 |
5.0 |
ZTE |
67,344.4 |
3.9 |
56,881.8 |
3.2 |
LG Electronics |
58,015.9 |
3.3 |
86,370.9 |
4.9 |
Huawei Technologies |
47,288.3 |
2.7 |
40,663.4 |
2.3 |
TCL Communication |
37,176.6 |
2.1 |
34,037.5 |
1.9 |
Research In Motion |
34,210.3 |
2.0 |
51,541.9 |
2.9 |
Motorola |
33,916.3 |
1.9 |
40,269.1 |
2.3 |
HTC |
32,121.8 |
1.8 |
43,266.9 |
2.4 |
Others |
587399.6 |
33.6 |
595886.9 |
33.6 |
Total |
1,746,175.6 |
100.0 |
1,775,712.0 |
100.0 |
According to the latest numbers from Gartner, Samsung and Apple combined accounted for 52% of all smartphone sales around the world in the fourth quarter of 2012. That's up from 46.4% in the third quarter.
When you look at the global mobile phone sales numbers, Samsung is still in first place with a 22% market share in 2012. Surprisingly, in second place is Nokia. Because of heavy sales of Nokia's Asha featurephones in developing nations, the Finnish handset maker accounted for 19.1% of global phone sales - down nearly 5% from the previous year. In third place was Apple, with 7.5% overall.
ZTE took fourth place with 3.9% and LG accounted for 3.3%, while Huawei was 2.7%. TCL was in seventh place with 2.1%, closely followed by BlackBerry with 2% and Motorola with 1.9%. HTC rounded out the top ten with 1.8%.
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