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Samsung and Apple Dominate Smartphone Sales

13 February, 2013 Samsung

 

Company

2012

Units

2012 Market Share (%)

2011

Units

2011 Market Share (%)

Samsung

384,631.2

22.0

315,052.2

17.7

Nokia

333,938.0

19.1

422,478.3

23.8

Apple

130,133.2

7.5

89,263.2

5.0

ZTE

67,344.4

3.9

56,881.8

3.2

LG Electronics

58,015.9

3.3

86,370.9

4.9

Huawei Technologies

47,288.3

2.7

40,663.4

2.3

TCL Communication

37,176.6

2.1

34,037.5

1.9

Research In Motion

34,210.3

2.0

51,541.9

2.9

Motorola

33,916.3

1.9

40,269.1

2.3

HTC

32,121.8

1.8

43,266.9

2.4

Others

587399.6

33.6

595886.9

33.6

Total

1,746,175.6

100.0

1,775,712.0

100.0

 

According to the latest numbers from Gartner, Samsung and Apple combined accounted for 52% of all smartphone sales around the world in the fourth quarter of 2012. That's up from 46.4% in the third quarter.


When you look at the global mobile phone sales numbers, Samsung is still in first place with a 22% market share in 2012. Surprisingly, in second place is Nokia. Because of heavy sales of Nokia's Asha featurephones in developing nations, the Finnish handset maker accounted for 19.1% of global phone sales - down nearly 5% from the previous year. In third place was Apple, with 7.5% overall.


ZTE took fourth place with 3.9% and LG accounted for 3.3%, while Huawei was 2.7%. TCL was in seventh place with 2.1%, closely followed by BlackBerry with 2% and Motorola with 1.9%. HTC rounded out the top ten with 1.8%.


Source: https://www.gartner.com/newsroom/id/2335616

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