Steve Ballmer: Surface is Not the "Cheap Option" for Windows 8

16 September, 2012 Windows 8

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Microsoft CEO Steve Ballmer sat down with the Seattle Times the other day to discuss various things, including the upcoming Microsoft Surface tablets, and said that the Surface tablet has the elements of success despite the fact that the device has yet to go on sale. Ballmer gave away Microsoft's marketing strategy by saying that the Surface tablet can compete with the Apple iPad on features. That obviously means that the Surface will nor, as the CEO says, be "the cheap option".

 

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"I think most people would tell you that the iPad is not a superexpensive device. ... When people offer cheaper, they do less. They look less good, they're chintzier, they're cheaper.
If you say to somebody, would you use one of the 7-inch tablets, would somebody ever use a Kindle (Kindle Fire, $199) to do their homework? The answer is no; you never would. It's just not a good enough product. It doesn't mean you might not read a book on it..." - Steve Ballmer, CEO, Microsoft

 

 

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