Will App Store Changes Come to Android?

20 September, 2021 Android Updates

 

For those paying attention to mobile news over the past year will have been made all too aware of the legal battle between Apple and Epic Games following the removal of the popular game, Fortnite, from the different app marketplaces across all devices following Epic breaching the terms of service by offering a third-party link to purchasing their in-game currency. Both Apple and Google had been charging a standard 30% rate on all in-app purchases throughout this period of time, whilst it has meant that certain genres of apps most notably where big deposits are required through online betting options like bet-nj.com/bet365-app/ having grown since legislation change, to online casinos which still have little representation online largely due to this rate, it has allowed other apps to grow just as big as microtransactions away from direct depositing remain just as important.

 

Whilst the legal

 

Whilst the legal battle is far from over, a recent court ruling could signal a lot of change coming to app store platforms in a short period of time - the judge ruled that whilst Apple didn't hold a monopoly on the app marketplace, the practices it had put in place were anti-competitive and moving forward would now need to allow developers the ability to place a third-party link or button and essential circumvent this 30% rate that had been applied in the past - whilst it was recently lowered to 15% for smaller businesses, it's still quite substantial.

 

Google had managed to stay relatively free from criticism during this whole process as the legal battle was largely focussed in one place, and as different marketplaces are already available on Android devices anyway there competition in place, but pressure could still mount to follow the same process and offer a way to link out to other platforms for payment, particularly as the mechanisms will already be in place from this existing trial - some believe it may even be an update that is snuck out in a future update to avoid much of the rigmarole that would come with going through the same process as Apple.

 

Epic didn't get off entirely free either though having been ordered to pay large fees to Apple for the case, which is still ongoing, with Epic CEO Tim Sweeney recently stated that this hasn't deterred him from continuing to seek out better practices for developers on mobile and afford bigger opportunities without the huge fees that have continued to be a big part of these platforms. But there is the opportunity for big changes to continue rolling through, and whilst it has been quiet on the front for Google and for Android for now, attentions may easily turn once things wrap up with Apple.

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