Samsung, who owns half the smartphone market on the planet, claims 2013 will be the year when it separates itself from bitter rival Apple. The Korean technology giant is the world's largest maker of mobile phones and aims to ship a record 510 million handsets in 2013.
That would be around a 20% increase from the estimated 420 million devices this year, according to Korean Times, it shipped around 288 million handsets through the first nine months of the year and is expecting a global Christmas bump.
Aside of its Galaxy smartphones and tablets, which have emerged as the main competitors to Apple's iPhones and iPads, Samsung is planning to release a lineup of devices powered by Microsoft's Windows 8 mobile operating system. It will also push products that support TIZEN software, which Samsung jointly developed with semiconductor rival Intel.
The plan contrasts a previous outlook by leading market researcher Gartner, that predicted the Korean firm to sell between 250 million and 300 million smartphones next year. In 2011, Samsung sold 97.4 million smartphones, up from 23.9 million and 0.6 million in 2010 and 2009, respectively.
Analysis from HIS iSuppli, another research firm, noted that Samsung is set to seize the global mobile handset market's top ranking this year, ending the 14-year reign of Nokia. The report projects Samsung will account for 29 percent of worldwide mobile shipments, up from 24 percent in 2011, while Nokia's share will drop to 24 percent, down from 30 percent last year.
We want to congratulate Samsung for its continued success in the mobile devices market.