Rogers, a Canada carrier has confirmed that it is taking pre-orders for the HTC One. Those who want to get hold of HTC's flagship phone can already pre-order online, so they will beat out others who would also want to try it first among themselves.
Order before March 22nd and you will be eligible to win a Sharp HDTV along with a media accessory from HTC. Furthermore, Rogers will slash at least $100 off if you would exchange your old smartphone for an HTC One. This amount could even be higher if your smartphone's value is more than $100.
However, the caveat is that you will have to stay with the carrier for at least 3 years, which is a typical term for a plan in Canada. Rogers is putting it at $149.99.
Also, HTC looks like they are already allowing bootloader unlocking and are already supporting developers may have better custom ROMs than what the stock HTC One has. This makes it a really attractive smartphone to own.