451Research on consumer smart phone survey shows an explosive wave of momentum is catapulting Samsung to its all-time high in a ChangeWave survey, even as Apple demand remains strong three months after the iPhone 5 release. The December 11-27, 2012 survey took a close-up look at North American smart phone trends, with 88% of the 4,061 respondents residing in the US.
The survey indicates that Samsung sales could see strong early gains in 2013, while interest in Apple's iPhone takes a hit. Samsung's Galaxy Note II in particular made a promising showing, meaning consumers are eager to wrap their hands around big screen devices.
Samsung posted an 8 percentage point game, bringing anticipated demand from 13 to 21 percent overall, much of a climb is "unprecedented" in their survey history. The Samsung Galaxy S III was the most desirable of Samsung handsets, with 69 percent of overall demand, but the Samsung Galaxy Note 2 was a surprise hit, with 23 percent of all Samsung consumer interest. Overall, consumers reported considerable interest in "phablet" devices, with 27 percent reporting they wanted a screen that's at least 5-inches. The 4 to 4.9-inch category still rules with 52 percent of interest, but clearly, consumers are liking the idea of big screen phones.