If there ever was a time for HTC to be extremely timely with their products, now is it. But with the delay in shipment caused by issues with production, they are losing precious time in creating interest into HTC One because unless you have plenty of money to spend on marketing, you won't be able to capture people's attention without a unit.
Adding to the insult is that this might be HTC's last chance to save itself from the effects of bad internal decisions. With the sleek aluminum design of the HTC One, it is very hard not to like. Also, personally, HTC has created pretty good smartphones from the Nexus to the HD 2. However, they were not able to sustain it and it reflected on various aspects of their business.
If the HTC One does not get shipped this month and that the Company does not do all it can to come up with deadlines, then their flagship devices would have to deal with more scene stealers from Sony, Motorola, LG and even Apple, at worst, it could mean the demise for the formerly innovative company.
Source: Yahoo News
HTC might really have a legitimate reason to announce that pre-orders for the HTC One have exceeded their expectations and that more people in US have pre-registered for info and to purchase their flagship smartphone.
If anything, HTC truly needs plenty of similar news and encouragement since they have suffered a lot of set-backs last year and this year is no exception. The company is in a tough predicament following the delay of shipment and launch of its HTC One in various key markets. Because of this, it may have to launch very close to the Samsung Galaxy S 4's, which is quite a competition to beat.
Another likely rival is Sony's waterproof Xperia Z, which has been aggressively marketing its newest smartphone over Europe and Asia. Because of the delay in the production of components, the company will only be able to ship less than 300,000 units, which can easily push away potential HTC One clients who are not willing to wait too long.