A new indie gaming development suite is set to be launched by Samsung and EA-Chillingo on March 4th and this could definitely increase interest in Samsung's app store. This program targets budding developers to take advantage of the Samsung Apps store to introduce their mobile games, with very little outlay.
Indie game developers will earn hundred percent of their sales for the first half of the year from date of launch and then, Samsung will collect 10% on the next half onwards. After another year, the Korean tech giant will eventually earn 20% of all developers' sales. This is quite an attractive deal for indie game makers compared to what they will potentially earn if they launched using Apple, which takes 30% of the sales.
Samsung will also promote these indie developers, which is something that most start-up and small companies cannot afford to do. Moreover, they get to keep the publishing rights and they may even launch their games in other app stores.
Samsung and Chillingo partner up to encourage indie developers and help their games cross over to the mainstream. If you can remember, Chillingo is developer for super successful games such as "Angry Birds" and "Cut the Rope". This will definitely open doors for many independent game makers and will no doubt bring in revenue shares, since Samsung will also back the project.
A schedule for revenue sharing is also given and if your game gets reviewed and accepted, you get to keep 100% -70% revenue shares. Also, the Indie development will only be for those who have Samsung devices. The idea is to get Samsung and Chillingo to notice your game. So most probably, this year is the greatest yet for indie game makers.
* Developers will receive 100% revenue from March 4, 2013 - September 3, 2013, 90% revenue share from September 4, 2013 - March 3, 2014, 80% revenue share from March 4, 2014 - March 3, 2015, and after March 4, 2015 on Samsung Apps, developers will begin receiving 70% revenue share. Revenue share will be net of any applicable payment gateway and/or carrier charges.
Small developers will really benefit from this move and it is a leveling factor to the very tough competition is limited to seasoned game developers and bigger companies that usually dominate the industry.
MEDIA ALERT 4th March 2013
100% INDIE IS LIVE
MOBILE GAME DEVS TO RECEIVE UNPARALLELED REVENUE OPPORTUNITIES AS CHILLINGO AND SAMSUNG INITIATIVE OPENS FOR GAME SUBMISSIONS
From today mobile game developers can submit their Samsung compatible games via the 100% Indie initiative and receive 100% of their profits for the first six months, followed by unparalleled and pre-negotiated revenue shares until March 2015*.
Pioneered by Chillingo founders, Chris Byatte and Joe Wee, 100% Indie has been created to inspire, foster and support mobile game developers across the globe. The partnership between Chillingo and Samsung enables developers to tap into Samsung's huge mobile user base while at the same time offering access to a new developer community platform spearheaded by Chillingo.
Developers are invited to visit www.100PercentIndie.com and submit their games for consideration to Samsung's mobile apps marketplace, Samsung Apps. The 100% Indie team will review all games to ensure they meet Samsung Apps standards, and once approved, guide developers through the process of bringing their games to market. The portal will include resourceful tools, inspiring articles and information to encourage and motivate developers to create incredible games.
* Developers will receive 100% revenue from March 4, 2013 - September 3, 2013, 90% revenue share from September 4, 2013 - March 3, 2014, 80% revenue share from March 4, 2014 - March 3, 2015, and after March 4, 2015 on Samsung Apps, developers will receive 70% revenue share. Revenue share will be net of any applicable payment gateway and/or carrier charges.
Chillingo, a subsidiary of Electronic Arts, is a leading games publisher on iOS with numerous award-winning hits around the world including Angry Birds, Cut the Rope and Anomaly Warzone Earth. The company also publishes games for Android, Windows Phone 7, Steam, and other digital platforms. For more information about the company and its games, please visit www.chillingo.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. To discover more, please visit www.samsung.com.