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While there have been media reports that Samsung's Galaxy smartphone is outselling Apple's iPhone, new research by Dr. Esam Alwagait, Dean of King Saud University's Deanship of e-Transactions and Communications, and Basit Shahzad, a Deanship researcher, provides key insights into the reason for Samsung's growth.


"According to our research, while Apple is more popular in English-speaking countries, Samsung predominates elsewhere, particularly in Asia and Africa," said Dr. Alwagait.


He said the research suggests Samsung's smartphone may be seen as more user friendly by non-English speakers.


Some highlights of their findings include:


  • Samsung smartphones are universally more popular;
  • Android operating systems are more popular than Apple's iOS;
  • Apple followers are more likely to live in an English-speaking country than Samsung followers;
  • English is the primary language of choice for both sets of followers, though Samsung is more popular where English is not the primary language;
  • Considering the continental review, Samsung is significantly more popular in Asia, Africa, North and South America and Europe, while Apple is more popular in Australia;
  • While Samsung is overwhelmingly more popular in Asian and African countries, it has a relatively small lead over Apple in Europe
  • Based on Klout scores - a measure of a user's influence across his or her social network; Apple followers are more influential and more popular than Samsung followers. However, the sheer volume of Samsung followers suggests this could be a growing factor.


Source: enews.ksu.edu

 


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