Samsung, the world's largest flat-panel maker, is in talks trying sell Dutch subsidiary Liquavista BV to Amazon.com, according to bloomberg.

Liquavista, founded in 2006, specializes in a type of display technology known as electrowetting, mostly used in electronic readers, a shrinking market that's dominated by Amazon's Kindle devices. Samsung has followed a shift in consumer preference to smartphones and tablets, which mainly use liquid-crystal displays, or LCDs.

Details of the negotiations were not reported, but Bloomberg claims Samsung paid less than $100 million when it purchased Liquavista two years ago.

Source: Bloomberg