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Samsung, the world's largest flat-panel maker, is in talks trying sell Dutch subsidiary Liquavista BV to Amazon.com, according to bloomberg.


Liquavista, founded in 2006, specializes in a type of display technology known as electrowetting, mostly used in electronic readers, a shrinking market that's dominated by Amazon's Kindle devices. Samsung has followed a shift in consumer preference to smartphones and tablets, which mainly use liquid-crystal displays, or LCDs.


Details of the negotiations were not reported, but Bloomberg claims Samsung paid less than $100 million when it purchased Liquavista two years ago.


Source: Bloomberg


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