The well known Consumer Reports reviewed the brand new iPhone 5s and 5c models think while it holds the improved processor, better camera, and new fingerprint sensor in high regard, CR states that Apple can't compare to Android devices that offer larger, sharper displays and higher-capacity batteries.

According to Consumer Reports:

"...battery life was still notably shorter than you are on other phones within our tests, including three from the latest Droids from Motorola, which ran for as long as 24 hours. Also, their small screens, while sharp and bright, can't beat the bigger, sharper displays that adorn flagship models from Samsung, LG, and HTC."

Looks like Apple will have to take another page from Android's book and abandon its fixation with more compact displays whether it hopes to stay competitive. While hauling out phablets without notice to make a phone call isn't everyone's cup of tea, the numbers don't lie. Bigger might not always be better, but Samsung has been selling more of these devices.