Android and iOS combined accounted for a whopping 96.3% of all smartphone shipments worldwide in 2014. Android is on the top with 81.5% of the market, where iOS lacks behind with 14.8% only.
2014 Market Share
Ramon Llamas, Research Manager with IDC's Mobile Phone team, said - "Many of the same drivers were in play for Android and iOS to tighten their grip on the market, A combination of strong end-user demand, refreshed product portfolios, and the availability of low-cost devices particularly for Android drove volumes higher."
It's expected that Google's own OS will continue growing with more Android-powered device are released into the markets (Smartphones, Tablets, TVs, Smartwatches, Gaming consoles... etc).
HTC might really have a legitimate reason to announce that pre-orders for the HTC One have exceeded their expectations and that more people in US have pre-registered for info and to purchase their flagship smartphone.
If anything, HTC truly needs plenty of similar news and encouragement since they have suffered a lot of set-backs last year and this year is no exception. The company is in a tough predicament following the delay of shipment and launch of its HTC One in various key markets. Because of this, it may have to launch very close to the Samsung Galaxy S 4's, which is quite a competition to beat.
Another likely rival is Sony's waterproof Xperia Z, which has been aggressively marketing its newest smartphone over Europe and Asia. Because of the delay in the production of components, the company will only be able to ship less than 300,000 units, which can easily push away potential HTC One clients who are not willing to wait too long.