Samsung is undoubtedly the leader in smartphone manufacturing and has dominated the mobile industry with its record marketing and research and development budget. In 2012 alone, the company shelled out a total of $21.6B on these departments, enough to make it to the top of the industry.
Whatever Samsung is doing seems to be working really well. Also, note that the company sells other big and small home appliances and are also venturing in providing equipment in the medical industry. Samsung also gets revenues from sale of these products.
The company owes its great success to marketing and more than this, the introduction of pioneering parts and products such as octo-core smartphones like the Galaxy S IV and the use of flexipanels on many of their products.
However, let us wait to see if time will come when Samsung no longer needs to spend that much for everyone to know that the brand and its products are excellent.
According flurry.com, there are 10 percent more active Android devices in use around the world than iOS devices, and it looks like this trend is likely to continue. At the recent All Things D conference Apple's CEO Tim Cook spoke on stage with Walt Mossberg, he mentioned Android users spend 20 percent less time using apps on their devices compared to iOS users.
So what are the reasons for this? One reason could be that Android phones are becoming so prevalent that many users are switching from feature phones to Android smartphones but actually they don't want/need/know about the smartphone features and so spend less time in apps but more time using the phone as just a simple phone.
In this report from flurry.com, arguing that there is more than one race for mobile market share occurring simultaneously. They analyzed four years worth of Flurry's data to understand who is ahead in which contests, discuss the apparent strengths and weaknesses of the competitors, and consider the implications for the overall mobile ecosystem.