Tags - surpassed


When it comes to marketing of smartphones, Samsung and Apple are the only ones that dominate the field and all others are dismissed as non-competitors. This harsh competition makes it quite difficult for new entrants to thrive or even old players to bounce back, for that matter. There is simply no easy way to get back up once a smartphone company makes bad decisions and as a result, lose market share.


Such is not the case with Samsung. If any, it has defied odds and ever so slowly climbed to the top. Through the years, it has spent hundreds of millions of dollars in research and marketing to un-seat Apple from the top and so far, they are successful.


Not only does Samsung dominate in the Android market share, it also leads in the sale of smartphones. Even Google is expressing concern for its rapid growth, which means that somehow, Samsung makes the Android team quite nervous.


Experts say that the real competitors are Android (Google) and IOS (Apple). But it cannot be denied that Samsung makes up most of the Android pie and that it can easily "destroy" it if it wanted to. Now if only Samsung can actually create hype without spending staggering hundred millions in dollars, then it could be as profitable as Google or Apple and of course, live up to that hype and create really awesome and ground-breaking products. When this happens, it might just be able to swallow both Apple and Google at the same time.


 


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