Modern technology is one of the most rapidly evolving innovations. New concepts are brought to life regularly and are utilized by dozens of industries. The online gaming industry is no exception, and it's significantly different than it was a few years ago. You no longer need to buy a disc to play your favorite game - just hop online and pick among hundreds of choices.

What is Cloud Gaming?

Cloud-based gaming is a term that describes how online games are facilitated. An online server processes these games, rather than your device. It's similar to video streaming, where your actions are visible in real-time. 

The "cloud" refers to servers that are located and accessed online, over the Internet. The databases and software that run these servers form part of the cloud as well. Cloud servers can be found all around the world in specific data centers. 

You can access the same applications and files from any device, since the storage of this information is held in the servers, and not on your device. This is why you can, for example,  access your various social media accounts on different smartphones and still have the same photos, videos, and messages available.

 

The cloud is used to meet a myriad of industry needs. Email providers rely heavily on cloud-based solutions, as do storage providers like Dropbox. Cloud-based gaming is just as popular nowadays and offers a variety of benefits.

Benefits of Cloud Gaming

Cloud-based solutions are transforming games online in numerous ways.

Enhanced Security

In the cloud, information is stored virtually. This means it's much more secure compared to other traditional platforms used in data storage. The risk of hacking is significantly minimized as well, which is one of the main concerns on the Internet. 

Device Compatibility

Before the availability of cloud-based solutions, it was challenging to access games on lower-end devices. Things like memory space, graphics, and processing capabilities imposed limitations. The technology wasn't fully optimized for cloud computing gaming, either, and Internet speeds were too slow. This is not the case anymore, and many devices can now enjoy the benefits of cloud gaming. 

Lower Operating Costs

Companies can cut costs on their server space and Internet bandwidth usage by using cloud-based solutions. Earlier gaming models caused companies to pay more for wider bandwidth in times of high traffic volumes, especially when new gaming titles were released. In the cloud, payments are conducted on a "pay-as-you-go" system, so companies only pay for the resources they use.

Easier Access to Games

Online casinos use the cloud to their advantage by offering instant-play games. You don't have to download or install anything to access your game of choice. For video games, you don't need to worry about loading up the disk to play. Instead, you can subscribe to a gaming provider, like Steam, and instantly gain access to the game selection. From there, you can download the games you enjoy and pick up where you left off on any supported device.

How Cloud Gaming Impacts Online Casinos

Cloud computer gaming offers the possibility of further innovations like virtual reality. Online casinos have dipped their toes into this idea, but it's still in the early stages. Virtual reality headsets can offer you a completely immersive casino experience from beginning to end. 

It sounds fantastic, but the costs associated with VR headsets are astronomical. Likewise, so are the costs of running and upgrading a computer linked to VR. This is where cloud computer gaming can come in handy and move the process along. Here are some ways that online casinos could develop in the future, according to our expert Kevin N. Cochran:

 

• Blackjack - There's a VR release titled "Blackjack Bailey" available already, and it shows how exciting a casino VR experience is.

• Roulette - Roulette could one day integrate live dealers into the VR world, and you could see the actual casino from your couch.

• Slots - VR slots could offer an immersive experience with the varying themes that are incorporated. You could even try the demo version first and then play free slots, Canada. 

• Poker - Imagine a VR world where every player has their own avatar. Finding your opponent's entails a whole new ballgame. 

Conclusion

Cloud-based solutions are transforming the online gaming industry. They provide real-time data and the ability to engage in games from a variety of devices. The cloud also offers enhanced security measures, lower operating costs, as well as easier access to games. The addition of virtual reality could add a brand new layer to online gaming as well. Why not visit an online operator and see the possibilities of cloud gaming for yourself?

 

It is estimated there are now approximately 2.5 billion active Android users in the world. That is a lot of smartphones or tablets and a lot of people who enjoy using them in their daily life. One major thing all Android users love to do is play online games. An illustration of this is online casino real money games which many use their mobile devices to access. It is easy to see why these types of games are so popular as they give people the chance to win real money with little effort.  

The popularity of these types of online games is shown by how much they have caused mobile gaming revenues to rise. In 2019, it is thought that mobile gaming generated $68.5bn in global revenue, which made up a significant portion of the entire gaming revenue. With total global games revenue predicted to hit $196bn by 2022, we could well see online games played via mobile devices make even more money. But why do we love gaming in this way so much? 

They are fun!

This may sound a little simplistic but it does cut to the core of why online gaming is so popular. Humans are hardwired to seek out excitement and fun, especially if we have some free time or are feeling bored. Playing games over the internet helps us to satisfy this need for thrills and in turn makes us feel good. The feelings of satisfaction and happiness is what draws us back time and again to play online games. Of course, game developers know this and use immersive storylines, bright designs and cute characters to draw us in. 

Social element 

 

 

Another major reason that online gaming has caught on so much is the social interaction between players that it offers. Perhaps the easiest way to understand this is looking at how games such as Clash of Clans or PUBG mobile are so widely played. By allowing players all over the world to compete and interact online in games, it makes gaming itself a much more inclusive experience. It is certainly better than sitting on your own in front of a PC or console to play by yourself. Online games allow you to connect with others digitally wherever they are on the planet and to get more entertainment from playing games. That is not only true for mobile video gaming - Live Casino games on mobile casino sites now use online gaming tech to help players interact socially while playing. 

Great range to choose from 

From slots to card games, role-playing games, puzzle games, sports titles or action games, there is a great choice when it comes to online play. This means there is something for everyone, and that has helped us all fall in love with playing games over the internet. Most online mobile games are free to download, which makes it a cheaper way to play. If you get bored with the game you have been playing, and fancy trying something new, app stores, online casinos and internet gaming sites all make finding something new very easy.

Convenient and portable 

Android smartphones, like the Google Pixel 4a, took off originally because they made our lives easier and also fitted in with how we now live. This is also one reason why online gaming has become so popular around the world. They are the perfect way to quickly fill in any spare time you have on your way to work, during your lunch break or when bored at home. As online games can be picked up and put down instantly, they are a very convenient way to entertain yourself. Of course, portability is crucial for our modern lifestyles and online games you can play via your mobile tick the box here, too. Wherever you are, you can enjoy a fun game as long as you have your Android device with you and Wi-Fi access.

Online gaming is here to stay 

Anyone who owns an Android device knows what great fun online gaming is and just what makes this way of staying busy so loved. This is not actually limited to mobile gaming either. Playing online games has also taken off in the home computing market where many people connect globally through their PCs or consoles to battle it out. When you consider all the reasons above for the growth internet gaming has seen recently, it is no surprise to find it has quickly become a major part of many people's lives.

 

 

We are living in a time when smartphones and tablets have become almost as fast and capable as entry level desktops and laptops, with some of them like the iPad Pro even outperforming certain fully fledged models with ease! This brings us to the question, are smartphones really better than laptops and desktops for online gambling in 2020?

The Answer is Yes, for the Most Part

When it comes to traditional gaming, the PC is still unmatched, but that's only because those are games that are designed to maximize every ounce of power inside those massive CPUs and GPUs. As far as casino games are concerned though, it really doesn't matter at this point.

If you have a high end or flagship smartphone, then you can have just as good an experience on it while playing card games, slot games and trying your luck at any other online casino game, as you would on a high-end gaming laptop or desktop. Online casino websites, apps and HD software installations neither need, nor can take advantage of the graphical advantage which gaming PCs have over even the most powerful smartphone in existence today, so the difference in smoothness or overall experience is non-existent.

Casino Game Developers have Started Putting the Mobile Platforms Ahead of Windows

It's true that today, there are actually more options for mobile slot gaming than there is on any of the desktop platforms. Not only are popular online casinos making mobile or app versions of their casinos, but game developers themselves are making more dedicated mobile slots than exclusive browser slots. As a matter of fact, you will be hard pressed to find too many desktop gaming slots that are not available for Android and/or iOS devices as well, but you will find plenty of exclusive mobile slot gaming options for iPhones, iPads, Android smartphones and Android tablets quite easily.

Do Smartphones Really Have Any Advantages Over Laptops and Desktops?

So far, we have only discussed the similarities and compatibilities, but what about advantages? There has to be a reason why developers have now made mobile phones their priority. Of course there is, or it simply wouldn't make any business sense whatsoever! As to what those advantages are exactly, let's take a look.

Everyone has a Smartphone

Almost everyone in the civilized world has access to a smartphone these days, and almost 100% of the online casino industry's target audience has one or more smartphones and tablets that they use regularly. However, the same can be said about laptops, because smartphones and tablets are not yet in a position to replace laptops and desktops for work.

If you are someone who works in this digital age and gambles online, it would be very unlikely for you to not at least have a laptop. Therein also lies one of the main reasons why mobile phones are winning over their larger, more powerful counterparts, as ideal companions for online gamblers.

A smartphone is by mental association, something that people use for leisure mostly, while laptops and desktops are workhorses. Playing slot games on smartphones just feel more intuitive than it does on laptops or desktops, because the former is associated with leisure more, while the latter is now only used by most people for actual work.

Mobility

Mobile phones are designed to bring mobility to everything digital. The fact that you can play PUBG, Fortnite, blackjack, poker, slots, live casino games and everything in between, while traveling to another part of the globe on an aeroplane, or while sitting on the john is an advantage that puts the smartphone leagues ahead of traditional computers.

Perhaps the only advantage which big computers have over their smaller brethren is that of screen size. Smartphones have huge 6 - 7 inch screens these days, but even at that size, they should ideally pale in front of a 15.6 inch laptop display, or a gigantic wide screen monitor at 38-inches! However, tablets offer a more feasible solution to this disadvantage, while keeping the costs down. Nobody spends thousands of dollars on building a gaming and editing PC, couples it with a 1440p, 10-bit panel with 240hz refresh rate, just to play casino games! Playing gorgeous casino games on the 120hz display of the iPad Pro or the Super AMOLED display of the Tab S6 however, makes natural sense and the mobile slots look absolutely stunning and feels natural on those perfectly sized screens.

Source: Unsplash

 

Nowadays, smartphone usage is spread worldwide and there's probably no one who could imagine their daily life without these gadgets: we can make calls and texts, write emails, pay bills, find the needed information on the Internet, read digital books or play mobile games. With mobile games' popularity increasing rapidly, more and more people get into them. 

 

There are now more than 2.4 billion global mobile gamers in the world and this number is expected to grow to 2.7 billion by 2021, according to Statista. These numbers make a huge and very competitive market of mobile games. And here pops the question: how to promote a mobile game to reach a large audience and make the best profit? In this article, you will find out 5 ways to promote a mobile game.

 

Google Ads

 

Source: Pexels 

Probably everyone knows that Google is a powerful tool to reach an enormous number of people. Talking about online advertising, Google Ads gives you an opportunity to display your product at the top of Google search which increases your product's visibility immensely. 

With the help of Google Ads tools from CleverAds.com, you will be able to boost your Google Ads performance easily. Clever Ads is specialized in mobile games which ensures that your mobile game advertising campaign will definitely succeed.  

Landing page

A very important part of marketing your mobile game is creating a landing page. It's an informative one-page website where you can promote your mobile game by adding its links there. Also, it's a place where you can reach your potential customers outside the app store and collect their emails by which you will be later able to announce your game's release date, promotions and updates. What a landing page does more, is that it collects data about your target audience: where they are from, what their age or occupation is, etc. 

Creating a landing page is not difficult. As the main thing is to focus on your mobile game app, the website should look catchy but simple and include easy to understand information. 

Social media channels

Source: Pexels

As there are 2.95 billion users on social media in 2019, according to Statista, it makes social media a great marketing tool to acquire new customers. There are many social media platforms but if you want to reach the biggest amount of potential customers, you should know that Facebook, Twitter, and Instagram have the most daily users. We advise you to try several channels to find out which one works best for promoting your mobile game. 

You can start by posting pre-launch information and share some of the game storylines previews. Then you can also show game graphics and reveal some details from a game by the video teasers which you should upload time by time and finally, you can announce the release date.

Another thing is you should reach out to the influencers. While influencers reach a huge audience, the influencers of mobile games attract more than 21% of people to make a purchase than non-gamers, according to Newzoo. Furthermore, they can share good reviews of your game, which would definitely increase your game's awareness. 

Feedback and reviews

Source: Pixabay

Nowadays customers are more aware of service's or product's quality and they do some investigation before purchasing one. While the most concerned person in selling a product is the one who takes the profit from the sales, it is obvious that he will present the product in its best shape (and without any drawbacks, of course). As feedback and reviews from casual buyers are more trustworthy, it is very important for potential customers to see it. 

Customers' decision on whether to download a mobile game or not might depend on other customers' feedback and reviews. On one hand, you can take advantage and improve your game by analyzing bad reviews: thoroughly take into consideration every notice and request.   On the other hand, you can use good reviews and share them with your audience as proof that your game is really good.

Forums

One more way to promote your mobile game is to create a forum. Forums may build a trustworthy connection between a game and a customer as well as feedback and reviews. It's a place where the game's users may express their opinions about it, though they can be both: positive and negative. There they can meet other players, share their experience, brag about their achievements or look for help from other users and it kind of creates a feeling of community. A forum also allows gamers to communicate with the developers and report bugs, which is basically to keep on improving your game. 

It's a question you'll hear asked by new casino players time and time again: what's a better shout if you're hoping to get lucky, the blackjack table or the roulette wheel? To help you find an answer, we've called in the experts from bgo Online Casino.

If you just look at house edge, says the bgo team, blackjack is the clear winner. Learn a betting strategy that works - you'll find plenty of free guides available online - and you can reduce the house edge of this classic casino card game to less than 1%. That's far lower than the fixed 5.27% house edge you would face at an American roulette table.

Blackjack doesn't offer the same payout potential as roulette though. Unless the table you choose offers additional side bets, the best you can hope for is a blackjack payout of 3:2. Step up to a roulette table, however, and you have the option of placing multiple bets at the same time, with single number bets offering payouts of 35:1.

These are all important factors to consider when deciding which game to play. Nevertheless, one of the best ways to decide whether you're best suited to blackjack or roulette is to try both games out for yourself. Why not hit the live and virtual tables at bgo.com today?