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TV Plus, the world's first virtual TV channel was launched by Samsung Electronics in its homeland South Korea. Just in a month after its launch, the TV channel has become quite a sensation in the domestic market. This service is meant for Korean consumers who will be using an application on smart television to Video on Demand (VOD) for the first time. They will be able to browse through videos just like flipping channels in regular TV.


According to data released by Samsung on 11th November, 20% of the Samsung smart TV users have the TV plus service from the date of its launch in October. Most promising part is that the reuse rate exceeds 80%. This service enables users to browse through 33 virtual channels via a remote control without downloading any external application or going through any kind of sign up process.


The TV users can connect their smart TV via Wifi or network cable to access the service. Once connected they will be able to watch wide range of content ranging from entertainment, education to drama at no cost at all.


In the recent times Samsung has shown interest in adding various multimedia content like Galaxy view, Gear VR and gaming services to its digital services.


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