Tags - arc

LG

 

LG is a big name when it comes to home appliances but its mobile division seems to stay behind than other departments. The company is trying to working according to emerging marketing demands. To do so, LG has planned to shift its focus from flagship smartphones to mid-range premium phones and mass-tier 5G products. This assumed to attract budget-conscious consumers and deal with the competition due to Chinese rival mobile phone manufacturers at the same time. Rumors also suggested that LG might completely drop its flagship smartphone series in favor of less expensive series. Earlier this week we came to know through rumors that LG is planning on releasing the series by the mid of next month, and now the company has shared an update on the design of its new device.

 

LG recently released a press, not on the upcoming device that will feature a design that uses the company's new design inspired by nature. Instead of having a large rectangular shaped camera bump on the rear side of the device, which is slowly becoming the norm, the upcoming LG devices will feature a raindrop camera module. The smartphone will feature three camera lenses, with the cameras arranged vertically in descending order by size along with the LED flash. The new camera is meant to look like the falling raindrops, with the primary camera sitting slightly above the surface, while the other two camera lenses sit completely flush with the back glass.

 

Along with the nature-inspired camera module, the upcoming smartphone will feature the 3D Arch design, where the edges of the front and back sides are symmetrically curved. According to the company, its new design facilitates the users to hold the device and will provide more natural experience as compared to other devices in the past. In a statement regarding the new design approach, the company's head for the Mobile Communications Design Lab, Cha Yong-Duk, was quoted saying, "Our upcoming smartphone will draw on the rich history of classic LG design which has always been distinctive at first touch. This handset will be a first-look at the competitive edge we will be bringing to every LG smartphone going forward."

 


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