There is no doubt about the potential that VR holds for the future of entertainment and now some of the biggest names in the business have joined forces in order to initiate the largest promotional campaign for VR till date. The Global Virtual Reality Association or GVRA comprises of Facebook Oculus, HTC Vive, Sony Interactive Entertainment, Google, Acer Starbreeze and of course, Samsung.
The group will be responsible for developing, as well as setting software and hardware standards for everything related to the virtual reality business. The campaign is set forward to not only standardize and control the VR market, but also to make VR more popular, attractive, useful and consumer friendly all around the world. As most of the major players in the business have now united (barring a few like Microsoft) under one organization, research and development will probably reach new heights faster than ever before. However, it will be interesting to see if they can make the technology more appealing and affordable for the general masses all around the globe.
Saikat Kar (tech-enthusiast)