Marketing comes in many different shapes and sizes. Conventional marketing is the term generally given to advertising through newspapers, radio, even the television. It's still effective but no longer the predominant style of marketing.
Digital marketing involves anything that can be done over the computer. This includes emails, analyzing Wi-Fi, launching campaigns, etc.
These are the main elements of digital marketing campaigns:
Pay Per Click is simply placing keywords through an SEO engine or advertisement company. Your advert will appear every time the keyword is searched on. If a visitor clicks on your advert you'll be charged a set fee, every time.
- Search Engine Optimization
Getting on the first page of results for specific keywords is important as most users never click to page two. To get to the first page you need to speak with a team who knows SEO Sydney, (or elsewhere depending on where you're situated on the globe).
Content forms part of the SEO but coding is also important, that's where the expert becomes essential.
Creating content is essential as part of a digital marketing strategy. Content meets informative articles. They should reference a keyword, such as mobile marketing, or digital marketing. The content should also establish links to high-quality sites and internal links. This builds credibility which helps with search results.
Your website is a form of digital marketing. It is designed to attract customers to it and encourage them to purchase your product or service.
Designed properly this is a very effective digital marketing method.
- Social Media
Social media is perhaps the ultimate way to connect with potential customers. A simple social media account can reach millions of people. All you have to do is focus on your niche and be informative.
This is a more direct route of contacting previous customers to make them feel valued and help them to stay loyal. Emails can also be sent out at random, encouraging people to visit your site and see what you have to offer.
Mobile marketing is a form of digital marketing. It uses most of the above approaches. However, it adopts them differently. Mobile marketing aims to ensure the results that customers see, regardless of which marketing method is used, display well on mobile screens.
As an increasing number of people access the internet from mobile devices this side of marketing is becoming increasingly important.
In essence, it means that all sites and marketing material need to resize automatically to the screen they are being displayed on. This can be difficult and it is recommended that professional help is obtained to achieve the right result.
Although mobile marketing is an extension of digital marketing, it is a separate entity as the focus is not on creating the marketing material. Instead, the focus is on making sure it looks good to the mobile user.
A successful company will use conventional marketing, digital marketing, and mobile marketing techniques to ensure they maximize their customer base and, therefore, profits.