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In a time when the act of personal data handling by companies is under tremendous scrutiny from the government and private parties, Apple has just updated their privacy policy in the iTunes Store in a way that can raise some questions regarding exactly that! Thanks to Venture Beat, who first noticed the update and brought it to public attention, we now know that Apple has decided to collect data regarding how many calls are made and received from your phone, as well as the frequency of your incoming and outgoing emails!


According to Apple, they are going to use the data to "identify and prevent fraud." The "trust score" appointed by Apple to each device will supposedly help them reduce fraudulent accounts, reviews and purchases from the App Store and iTunes. This news comes in as a bit of a shock as Tim Cook went on public in June while mentioning how much they valued privacy and how harmful online data collection and profile building can be down the line. Well, it does look like they are taking the same path, even more aggressively than others in some respect. You can argue that the data collection is for a greater purpose and they will not be stored for too long, but then again, everybody has a reason! We will have to wait and see how this one turns out.


Saikat Kar


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