Fitbit Flex wristband Bluetooth fitness tracker

Bluetooth s now exist on all our daily life, Personal fitness company Fitbit has just jumped further into the wearable Bluetooth-tech market. Today at the CES2013, The company unveiled its $99.95 Fitbit Flex device, an activity tracker designed to be worn all day and monitor movement, sleep, and calories burned.

The Flex is similar to other competing products in the growing personal fitness category such as the Nike FuelBand, and Jawbone Up. Built to be worn all day long, the appropriately named Flex is a soft bracelet encased in a rubbery skin. LED lights on the Flex will also, says Fitbit, glow when you've approached 20% of your preset fitness goals for example taking 10,000 daily steps. Fitbit also plans to offer the Flex in an assortment of five colors to match various styles and tastes.

At its core, the Fitbit Flex is a personal fitness tracker. If you're familiar with Fitbit's other products such as the Fitbit One, Fitbit Zip, and older Fitbit Ultra, most of the Flex's skills won't cause you to raise an eyebrow. For instance the gadget uses an internal accelerometer to record steps, distance traveled, and estimated calories burned through exercise.

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