Nokia Will have a New Marketing Strategy before Windows Phone 8 launch

Today, Financial Times is reporting that Nokia will change its marketing tactics with the launch of its first Windows Phone 8 smartphone (which is expected on October). The new plan is to enter into a partnership to offer a new smartphone on the network of just one or two European carriers. The financial newspaper says that Nokia has had secret negotiations with a number of carriers including France Telecom, but no deal has been agreed to at this time. Another carrier that could get involved is Deutsche Telekom.

Nokia's current marketing strategy calls for the Finnish based handset manufacturer to flood all distribution channels with phones, getting them into as many hands as possible. The new plan calls for entering into agreements with a carrier or two that would support Nokia's models.

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