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Samsung is the biggest player in the India's Smartphones Market

Samsung is the biggest player in the India's Smartphones Market

1 April, 2013 Samsung



The India smartphones market during 2H 2012 saw a rise in shipments by 75.2% over and above the 1H 2012 number, taking the overall contribution of smartphones to 6.8% for the full year. In fact, during 2H 2012, smartphone shipments stood at 8.1% of the country's total mobile handset shipments. While BlackBerry was at third spot during 1H 2012, Sony Mobiles displaced the former if we examine numbers for the full CY 2012.


Table 3. India Mobile Handsets Market: Leading Smartphone Players, CY 2012
(in terms of % of unit shipments)

Player

Rank

Share (% of unit shipments of smartphones)

Samsung*

#1

43.1%

Nokia

#2

13.3%

Sony Mobiles

#3

8.2%


Commenting on these results, Tarun Pathak, Analyst, CMR Telecoms Practice said, "The India smartphones segment has very distinct characteristics vis-à-vis the overall market. We believe the struggle for leadership in the India smartphones market is going to intensify through 2013 as vendors bring new form factors to market."


"Players such as Samsung, HTC and Sony Mobiles will increasingly try to establish leadership through differentiated offerings and by promising a ‘seamless' experience across the four consumer screens - smartphone, tablet, PC and TV. At the same time, home grown vendors such as Micromax, Karbonn and Lava will try to make a mark against their global competitors, by bringing to market powerful, yet attractively priced smartphones in an attempt to widen their appeal and grow the overall smartphone user base", Tarun added.
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